The Influence Playbook
KEYNOTE:
Leadership isn't a trait. It's a standard. And standards can be trained.
A leadership keynote that reframes influence as a set of trainable behaviors — not a personality type — and gives managers the tools to lead with consistency under pressure. Built for organizations tired of hoping their promoted leaders will figure it out.
WHO THIS IS FOR
The Influence Playbook is built for newly promoted managers navigating the gap between being great at their job and being great at leading others — and for established leaders who want to sharpen the consistency and trust-building that set effective managers apart from memorable ones. It's the right program when your organization has a promotion problem disguised as a leadership problem.
the problem:
Every day, your best performers get promoted into leadership roles. And then we hand them a title, point them toward a team, and expect them to figure it out.
When they struggle — and most do — we blame confidence, communication style, or personality. But leadership doesn't fail because of mindset. It fails because it's never been treated as a trainable standard. People don't follow titles. They follow what is consistently modeled under pressure. And modeling consistency under pressure is a skill — one that can be developed, practiced, and reinforced.
The Influence Playbook
In THE INFLUENCE PLAYBOOK, Jake Thompson reframes leadership as a set of behaviors that can be practiced, reinforced, and multiplied across an organization. Through real-world examples from sales floors, construction sites, corporate leadership teams, and athletic programs, Jake equips managers to move beyond task management and start shaping culture.
The session introduces Jake's 4 Cs of Leadership — Connection, Clarity, Communication, and Consistency — as the foundation of the kind of trust that creates real team execution. Leaders leave with a specific, repeatable framework for their daily interactions, their feedback conversations, and their accountability standards.
your leaders will gain tools to:
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Build Trust Before Making Withdrawals — Create influence through consistent relational deposits, not authority alone
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Apply the 4 Cs of Leadership — Use Connection, Clarity, Communication, and Consistency as the foundation of trust and execution
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Coach for Growth — Turn everyday interactions into development moments using simple, repeatable coaching frameworks
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Model the Standard — Lead from the mirror by reinforcing behaviors they expect others to follow
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Multiply Leadership — Develop future leaders instead of becoming the bottleneck for performance
hear what audiences say about 'The Influence Playbook'
"Hiring Jake Thompson as a keynote speaker for our two events was an outstanding decision. Both messages resonated deeply with attendees across industries, roles, and experience levels, delivering practical takeaways that extended well beyond the keynote stage.
Jake’s core themes were especially impactful for audiences navigating change, pressure, and uncertainty. Rather than relying on abstract motivation, Jake delivered actionable insights that leaders could immediately apply to their businesses, teams, and personal growth. His ability to connect performance mindset principles to real-world challenges made his content both relatable and memorable.
What truly set Jake apart was his level of engagement outside of his formal presentation. He was fully invested in the attendee experience—taking time to connect with participants before and after his keynote, attending after-hours networking events, and engaging in meaningful conversations that reinforced his message. Attendees consistently commented on how accessible and genuine he was, and how much they appreciated his willingness to continue the conversation beyond the events.
I would highly recommend Jake Thompson to any organization looking for a keynote speaker who delivers high-energy, high-impact content while genuinely investing in the success of the people in the room."
- Jessica, IRONMarket Events
"Jake brought incredible energy and focus to our 2025 Superintendent Training. His Compete Every Day philosophy truly resonated with our field team and inspired immediate action. Our superintendents left energized, motivated, and armed with key takeaways they could put into practice right away.
From start to finish, the scheduling and planning process with Jake and his team was seamless. He was great to work with — professional, engaging, and completely in tune with what our group needed. Jake not only covered every topic we hoped for, but went above and beyond, delivering a session that exceeded our expectations.
We highly recommend Jake to any organization looking to inspire their team, strengthen leadership, and create lasting impact."
-Mary, Batten-Shaw Construction
“He is motivated to build effective leaders and positively impact the cultures of the businesses he partners with. If you have an opportunity to partner with Jake Thompson, you will not be disappointed!"
inquire to book jake
book a keynote that drives behavior change, not just inspiration.
Craft a fully customized program to get your audience laser-focused on the key habits that change everything. Signature programs include keynotes, workshops, executive coaching, and all the gear to keep your team competing long after the event wraps.
To get in contact with Jake, use the form below or email his team directly at: booking@competeeverday.com.